Mom Behind the Business: Danielle Poe - JAG/ged Edge Jewelry

It's time for another week of our “Mom Behind the Business” series featuring local MOM business owners! We're bringing a new Mom Business Owner to the table for a little Q&A to gain some insight into her business and the advice she can pass on to other mamas.

This week we interviewed Danielle Poe - the fashionista mama behind JAG/ged Edge Jewelry in Birmingham, AL. Danielle has a passion for life and fashion that is truly contagious! Not only do her designs make a fashion statement - they also carry a message of hope and faith - we can't wait for you to learn more about the mission behind this mom.

What is your business?

Hey y’all, I’m Danielle Poe (aka Jag’s mom) as many know him! My business is JAG/ged Edge Jewelry. My son is who the line is named after!

I grew up in Montgomery, Alabama and was born in California! West side to South side! Ha!

We have lived in Bluff Park, Hoover, and Vestavia Hills currently! We love each place! Our family is a family of three of us- My hubs, Jag- our kindergarten little guy, and myself! We have our pet family too, which consists of our three dogs- Shug, Disco, and Daisy (aka- daze)We love Auburn football, Outdoors, Golf Cary rides, playing baseball with Jag, gatherings with friends, dinner parties, grilling out, and going to Rosemary Beach for me as often as we possibly can! I love the ocean, sunshine, and sand!

How did you get started?

I began on this jewelry design path I have been on now for three years when I developed JAG/ged Edge Jewelry in 2017! Prior to this I had many years in retail learning anything and everything about visual merchandising, fashion, cosmetics, and design!

Why do you do it?

I have always loved fashion and design and have the magazines to prove it - some dating back to the 90’s, as I do treasure them and they give my mind inspiration to create mood boards filled with fashion and pretty hues! I majored at Auburn University in Fashion Merchandising in 2002 also! To me fashion is as simple as something my mom taught me - when we look good we tend to feel good! It is true to me as when I take more time on myself I feel better and more confident! Dolly Parton also always says put your makeup on and take care of yourself as you never know who you may meet that day or run into! Do I always do this? Nope, but I do most days as it is good self care regardless and I feel better! A cute outfit, the right shoes, improves my mood and attitude quick! Love to shop! Always have and always will!

What are your most inspiring/motivating moments in business?

I handle everything from the design, making the products, answering texts and emails, shipping items and the marketing and advertising. I work hard. God guides my every step and decision to be able to do it all. My business is not like every jewelry brand or line. I get told that often and the line I create does offer something for everyone, be it the minimalist to the woman who loves to make a statement. Personally, I love the more bold the color and bigger the statement!! However, I have days I just want simple and minimal too! The line is all my passion of design and fashion poured into my line.

One piece of advice for moms starting a business?

Advice I would offer to moms is find what you are good at and go for it. Trust God and keep God and family first always - you cannot make it without having your priorities and goals set and first. God is the reason the line has shown at OC Fashion Week, been worn by celebrities, been in a national magazine (Good Grit Magazine) and more! The truth is all the glory is God’s and it’s one thing to say that, but another to know and feel that in your soul. God is behind my Business Plan! Tell the Lord your plans and he will laugh - When we follow God’s lead we shine and spread our light! That’s what I try to do! Key to any success I have is my Faith!

Anything else you want us to know?

My favorite thing about owning a business is the opportunity for philanthropy - I’m a supporter of and donate to Mitchell’s Place, Hope for Autumn, various schools, and Special Equestrians. Our son is on the autism spectrum and went to Mitchell’s Place for two years where they helped him with early intervention that will last his lifetime and ours. Life changing at that place! We are forever grateful he went there. I’m proudly on the key guild at Mitchell’s Place and try and donate to their silent auction they have each year at their Gala Event!! It is an amazing time and for a great, great cause!!

Also - You can find JAG/ged Edge on instagram @jagged_edge_jewelry.

Do you have a Mom business owner you’d like to nominate? Email us at!

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